Strategic Planning
Web developers want to sell you products they have previously developed and deployed. Some may fit into your strategic web plan. Some may not.

If your web initiatives do not appear customized or integrated to your overall marketing strategy, it is highly likely they won't be successful for you.


WebNut Approach
The first step is to develop a short -term and long-term web plan based upon measurable criteria. Incrementing your web development phases as measured by your criteria for success ensures your dollars are spent effectively. Monitoring and reporting statistical criteria over time will help establish a return on your web investment.

We don't sell development...we help to progress a site in conjunction with an overall marketing plan. Then we justify the evolvement with measured results.